UIUC BADM 320 Principles of Marketing, Spring 2024

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This is the required text for University of Illinois students enrolled in BADM 320 Principles of Marketing, Lecture Section 1 for Spring 2024.

ISBN: 978-1-64617-484-3

Author: Mark Wolters

Available Formats: Print - Spiral Bound

Note: Digital-only or combination (print plus digital) editions are not eligble for return or refund.

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